Mass Media in our life

       Mass media plays a very important role in organizing public opinion. Millions of people watch TV and read newspapers in their free time. Most of people can’t do without a newspaper in the underground or during the lunch break. TV also dominates the life of the family most of the time. It is also a habit which impossible to resist. The radio is turned on most of the time, creating a permanent background noise. So Mass Media become a very important part of our life. Mass media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. However, some forms of mass media such as books and manuscripts had already been in use for centuries.
       Mass media can be used for various purposes: advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. Entertainment, traditionally through performances of acting, music, and sports, along with light reading. Since the late 20th century also through video and computer games. Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists. Electronic media and print media include: Broadcasting, in the narrow sense, for radio and television. Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries.
The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video) Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising. Publishing, including electronic publishing Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, Xbox 360, and Wii broadened their use. Millions of copies of newspapers appear every day. Many people subscribe to two or more newspapers; others buy newspapers at the newsstands. Most newspapers contain news, detailed articles on home and international affairs, reviews of books, art and TV shows. Many of them also cover sports events. In the USA daily newspapers are published in 34 different languages. The Internet has recently become another important source of information. Its main advantage is that news appears on the screen as soon as things happen in real life and you don't have to wait for news time on TV.

Everywhere, every day, exciting things are happening. Each day is filled with news. People learn news and views during reading newspapers and magazines, talking over the telephone or they are kept informed by watching TV or listening to the radio. The press, the radio and television play a big role in the life of the society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views.

 TV is one of the best inventions the man ever made. We are really beginning to forget what the world was without TV. Everybody knows what a great force is TV in the world today. We become better informed by watching documentaries, science programs, discussions and political issues of the day. TV gives us opportunities to see the best actors, sport matches, to meet famous people. TV brings the world to our room. TV helps us to relax after a hard days work. Besides there is a considerable amount of TV programs (News, current affairs viewpoint. Musical Reviews, Sports Review, Travelers Clubs, Good Night Kids. etc) and they gather big audience. They provide useful topics for conversation, wise heated discussions. Current Affairs (Viewpoint, News) These programs deal with political and social problems of modern society. Their aim is to give an analyze of the problems and to show different viewpoints. They are concerned with the counties national events. They show meetings with famous political analysts, discussing the most topical political problems of today. To my mind we can’t imagine our lives without mass media. It is silly to avoid it as we can use its advantages.Though we should be careful and filter all information we get.

 RADIO AND TELEVISION IN OUR LIFE

Who can imagine his or her life without radio or TV? Sure, nobody can. As means of the mass media they are widely used in today's world. Both radio and television are the fastest means of spreading news and information. They keep us informed about current events, extend our education, allow us to follow the latest developments in science and culture. An endless number of programmes enrich our knowledge, entertain us and even influence our opinion and imagination.

It's easy and pleasant to switch on the radio while you are in a car or going about your household duties. You can choose any radio station including FM which you like.

 On TV everything is much more real, of course. TV brings not only sounds but moving pictures from around the world into millions of homes. There are thousands of TV stations with channels, that can be public or commercial. Public TV usually focuses on education and culture. It also broadcasts plays, ballets, symphonies as well as news programmes or programmes about art and history.

Commercial TV stations broadcast mostly entertainment programmes because they must attract larger numbers of viewers in order to sell advertising time. Except light dramas, comedies, detectives, game shows, soap operas and cartoons commercial TV stations broadcast also documentaries and talk shows on serious issues like alcoholism, drug abuse, and politics and so on. There are also sport programmes and brief summaries of local, national and international news. As advertising is an important part of commercial TV, commercials appear between and during most programmes.

Global television channels are the result of new satellite television technology. Without any doubt it is a kind of revolution that has changed our lives. The use of TV and World Wide Web is one more step. They say that World Wide Web is television's next incarnation¹. So called 'TV bridges', when real communication is arranged between people who are in different parts of the world, have become possible due to Web technologies. Why not to believe that it'll help to create global understanding among peoples and nations?

One thing is quite clear just now: radio, television, satellite and Web technologies have become a natural way of life of modern civilisation.