RADIO AND
TELEVISION IN OUR LIFE
Who can imagine his or her life without radio or TV? Sure, nobody can.
As means of the mass media they are widely used in today's world. Both radio
and television are the fastest means of spreading news and information. They
keep us informed about current events, extend our education, allow us to follow the latest developments in science and culture. An endless number of programmes enrich
our knowledge, entertain us and even influence our opinion and
imagination.
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Commercial
TV stations broadcast mostly entertainment programmes because
they must attract larger numbers of viewers in order to sell advertising time. Except light dramas, comedies, detectives, game
shows, soap operas and cartoons commercial TV stations broadcast also
documentaries and talk shows on serious issues like alcoholism, drug abuse, and
politics and so on. There are also sport programmes
and brief summaries of local, national
and international news. As advertising is
an important part of commercial TV, commercials appear between and during most
programmes.
Global television channels are the result of new satellite television
technology. Without any doubt it is a kind of revolution that has changed our
lives. The use of TV and World Wide Web is one more step. They say that World
Wide Web is television's next incarnation1. So called 'TV bridges',
when real communication is arranged between people who are in different parts of the world, have become possible due to Web
technologies. Why not to believe that it'll help to create global understanding among
peoples and nations?
One
thing is quite clear just now: radio, television, satellite and Web
technologies have become a natural way of life of modern civilisation.
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